Rare by name, rare by nature
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Uniting a conceptual background with strategic nous and a flair for words, we save brands time and money while driving creative excellence.
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CD-level copywriter Sally Skinner founded Leapling on 29th February 2024, after noticing she added value at an unexpected level with a particular kind of brief: those that close the gap between strategy and copy.
Sharing that rarest of birthdays with her eldest daughter, Leapling functions as an adaptable, affordable writing partner. It’s like having a Leap Day whenever you need one - time outside of the daily grind, to boost your brand with strategic writing.
What could you do with a Day?
Fresh thinking for busy brands.
An uncommon blend of skills
Not all strategists love writing.
Not all copywriters think strategically.
With Leapling you get a brand strategist, writer and creative partner in one.
Classically trained and digitally remastered
After studying English at Cambridge, and Copywriting & Art Direction on the legendary Watford course, Sally spent 20 years honing her skills as an award winning conceptual creative in London’s top advertising agencies. Rooted in the primacy of the idea, these experiences set Leapling apart from design-led branding studios.
A Masters in Creative Writing, alongside stints as a Writing Lead in Google’s Creative Lab and Head of Copy at Deliveroo, cemented Sally’s belief in the power of language to take brands from good to great.
These skill sets come together at Leapling, in the form of hands-on, senior talent you rarely get access to at an agency.
Let’s talk
Looking for some focussed thinking, a collaborative workshop, or a bespoke team drawn from our network of talented freelancers?
Drop us a line and let’s see how we can help.