Harness the power of strategic writing

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Our strategic writing services are designed to make all your comms compelling, consistent, and strategically on-point.

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You’re ready to grow your brand. So what’s stopping you?

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Bandwidth

Many brand teams face a skills gulf when it comes to writing.

Others are simply too stretched to get to the workstreams that will propel their brands to the next level - like a unifying mission, rousing manifesto, or consistent tone of voice.

Leapling provides efficient, enjoyable ways to unlock all that potential.

Blinkers

When it comes to brand strategy and messaging, it can be hard to see the wood for the trees.

That niggling awareness of the gap between your strategy and communications is often the result of received ideas, stale processes and default resourcing.

This is where we come in, delivering fresh thinking for busy brands.

Budget

We get it - budgets are tight and it’s a tough time to justify investment, especially in briefs the rest of the business may perceive as non-urgent.

In fact, our agility and speed of thought makes Leapling the low-risk, high-return alternative to appointing agencies or hiring in-house.

Small investment, outsized impact.

Our services

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Our services ・

Finding a place, and making it stick.

Whether you need a fresh perspective on where your brand should be, or some help with articulating your vision to a range of stakeholders, we’ve got you.

We bring curiosity and a collaborative approach to every project, distilling insights and ideas into ownable market positions that chime with your long term goals.

  • Brand strategy

  • Core messaging

  • Naming

  • Platform ideas & lines

  • Campaign ideas & lines

To make them do, first make them feel.

Few things move people as effectively a well-told tale. Just like the best ideas, the best stories use an emotional truth to create a bridge to the audience.

This is where writing craft comes into its own. The right words at the right time can win hearts, change minds, and generate brand loyalty like nothing else.

  • Brand narratives

  • Origin stories

  • Platform manifestos

  • Internal comms

  • Case studies

It’s not just what you say. It’s how you say it.

Ready to scale? You’ll need a robust, inspiring set of guidelines, so every touchpoint in every market works towards strengthening your brand in the hearts and minds of your audience.

We can help you explore, define and evolve your tone, as well as your messaging, and even copyedit your visual identity guidelines as part of the same project.

  • Tone of voice workshops

  • Tone of voice guidelines

  • Tone of voice application

  • Copy frameworks 

  • Message banks

Take your brand from good to great

Introducing our signature offer:

One Giant Leap

An expert reworking of your brand language, positioning and voice, One Giant Leap delivers transformative clarity, consistency and a competitive edge.

One small step for you, a giant for your brand.

Sally thinks in a properly modern way - she’s a strategic digital populist creative thinker.

Ben Mooge, CCO, Publicis Groupe UK

Talented, reliable, easy to work with and I would recommend her to anyone in need of great copy and/or thinking. I have known Sally for years and she is as sparkly now as ever.

Simon Lloyd, Deputy CCO EMEA, VML

Let’s talk

Looking for some focussed thinking, a collaborative workshop, or a bespoke team drawn from our network of talented freelancers?

Drop us a line and let’s see how we can help.